Slow Beauty: a concept of sustainable beauty

Slow Beauty: um conceito de beleza sustentável

Like fast fashion and slow fashion, the beauty industry also faces the same negative environmental, social and economic impacts when brands launch new products and new collections with very often.

The beauty industry is one of the most harmful industries for our planet. In addition to the amount of non-recyclable packaging used by companies, there are also carbon emissions to take into account, and the energy used to create these products. With 40,000 new products launched each year, the beauty industry is as out of control as the fashion industry!

The philosophy of slow beauty is a holistic concept that reminds us to slow down, practice a less-is-more approach, and look at your overall lifestyle and be more mindful. to the choices we make. The price of these products may be higher than mass-produced products by the fast beauty industry, but this is reflected in the quality. By investing in natural and ecological slow beauty products, over time, you are actually saving money and the environment.

Opt for products with natural ingredients

Start by looking for products that are natural and, even better, organic to provide your skin with the purest of ingredients. Plant extracts and natural oils are great for your skin and the environment as they come directly from Mother Nature. Look for products from environmentally and environmentally conscious brands that not only see your skin holistically, creating natural products that help you provide the best skin care, but also look for ethical and sustainable packaging options.

Avoid searching for immediate results

Slow beauty is a rapidly growing niche in the beauty industry that rejects the invasive and "quick fix" products and procedures commonly found in the beauty world. Instead, believers of slow beauty are drawn to the holistic approach, focusing on wellness and true skin health from the inside out.

Make an investment, not only of money, but of time, in your skin care and don't expect instant or overnight results.

Investing time in a quality skin care ritual provides slower but longer lasting results. Slow Beauty beauty products focus on improving the functions of your own skin, such as the cell turnover rate, so that the product's effects can be seen working long after its application.

In addition, the skin renews itself on average every 28 days and this rate slows down as you age. It's important to try a new product for at least 28 days to really see the benefits - so be patient!

Reuse product packaging

Ever heard of Upcycling? Upcycling is re-using the packaging of your finished beauty products, instead of throwing them away or simply recycling them. It's also a great way to get the most out of your beauty products, not only using the product itself, but re-using the packaging. For example, when you're done with your night cream, why not reuse the bottle and turn it into a bottle to store your earrings on your nightstand? Or when you run out of your spray tonic, fill the bottle with water and use it to spray your plants at home! The plants thank you, and the planet too.

Always save time in your schedule to take care of yourself

Another basic concept in this Slow Beauty trend is to never neglect the importance of self-care.Taking time for yourself is not only part of a slow beauty, it is also essential for your overall well-being and mental health When focusing on beauty and well-being from the inside out, create an environment at home that makes you feel good and choose products you are excited to use! It doesn't have to be a lot of products or take a long time, but a regular skin care ritual is a great start to a healthy lifestyle.


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