our concept
The Green Beauty Concept was created based on the desire to curate brands and beauty products that are different, sustainable and effective, transparently and with expert, friendly and personalized advice, through an innovative, inspiring and easy-to-navigate online store.
Our mission is to give all women access to alternative beauty: more sustainable, more transparent, more specialized and more inspiring.
For us, “Green Beauty” is therefore a state of mind, which cannot be reduced to a simple formula or concept. Above all, it is a search for balance and well-being, a compromise that is not always as simple as we would like, between effectiveness, safety and eco-responsibility.