We believe that consumers should be 100% informed about the products they buy, at various levels. Not only what are the ingredients and what the packaging is made of, but what is the philosophy of the brands it uses, what are their production values, their work ethic and their social responsibility.

That's why we work with brands that have a transparent attitude about their ways of producing and obtaining raw materials or finished products. Who defend environmentally conscious and committed practices and express the pursuit of ethical standards regarding the payment of their employees and partners.

In addition, since the creation of our store, we have always published as much information as possible about ingredients, packaging, our partner companies and certifications, to give the consumer as much information as possible in their choice.

We believe that sustainable beauty has to go beyond words like "organic", "ecological" and "natural"; These words are actually not regulated and therefore can be used empty and without context. The secret to sustainable beauty lies in actions and not words. And it all starts with your routine. Some actions can be small - don't buy a new moisturizer until you've used up the one you have. Some are large - look for biodegradable or recyclable packaging, or avoid plastic packaging altogether. And some actions, of course, do not depend on you, but on the beauty companies - it will be possible to formulate and package beauty products that are genuinely skin-friendly and environmentally friendly, without compromising product effectiveness and luxury and, of course, the economic sustainability of the companies. involved in its production and distribution?

At The Green Beauty Concept we seek to select products and brands that are in harmony with the planet. We avoid marketing through exaggeration and excess. We defend the concept of slow beauty, so that you buy only what you will actually use and avoid waste.

We not only choose to work with brands and companies that have policies with ethical principles of respect and care for nature and who try to undertake ways to minimize their potential negative footprint, but we also implement ways to manage our own operation and our company in a sustainable and respectful way with the environment.

We look for partnerships with original brands and alternatives to those that are easily found in large online stores or large supermarkets. We prefer to work with independent companies not linked to large corporations or pharmaceuticals.

We work mostly with independent brands, which are often small companies, with a family atmosphere, with small production. The creators of the brands we work with are hardworking entrepreneurs, who create natural products of excellence, without compromising their effectiveness and integrity.

We believe that skin and body care is not a cost, but an investment what we do in ourselves, not only physically, but also emotionally.

We seek to share information in our store and communication channels that promote wellness rituals and a healthy lifestyle.

We do not believe in fear-based communication, nor in creating anxiety with "routines" and "needs", which are not, and should not be, the goal of creating beauty and health rituals.